Flower Parade route and directions

The route of the Flower Parade in Holland, held just 40 kilometers from Amsterdam, follows a 42-kilometer (26 miles) route. The parade begins on Saturday, 12 April 2025, at 9:00 AM and ends at 10:00 PM. Along the route, there are many hotspots where you can enjoy the colorful floats. Grandstands at several locations offer a comfortable spot to relax and fully enjoy the Flower Parade.

Route and directions Flower Parade 2025

Route of the Flower Parade 2025

Route of the Flower Parade 2025

The route starts in the morning at Noordwijk Beach and will finish in the evening in the center of Haarlem City. You can see the parade along the complete route. There are some hotspots to see the parade. For each hotspot we will give extra information about the expected time of arrival, directions to the hotspot and hotels near the hotspots.

Noordwijk Beach – 9.00 am [grandstand location]

Start of the Flower Parade at Noordwijk Beach

The start of the Flower Parade is at the beautiful beach of Noordwijk. From 7.45 am, the flower parade floats are set up on Huis ter Duinstraat / Nieuwe Zeeweg. The parade starts at 9.00 am at the official starting point at the Picképlein roundabout. It is a perfect location to see the parade early in the morning. Because Noordwijk Beach is close to the location of the Night edition of the parade on Friday and it has a lot of great beach hotels its the perfect location to fully enjoy the Flower Parade in Holland. If you want to see the Parade in Noordwijk we advise to book a hotel in Noordwijk. Many roads are blocked on Saturday because of the parade.

Directions to Noordwijk Beach & Day trip from Amsterdam

Noordwijk is easy to reach by (rental) car. The cities of Amsterdam, Leiden, The Hague and Rotterdam are not far from the seaside resort. On flower parade day, however, it is difficult to park in Noordwijk. Noordwijk is difficult to reach by public transport.

A Flower Parade day tour is also available from Amsterdam. This tour departs at 7.30am and then drives to the grandstand in Noordwijk. The tour includes an exclusive seat on the grandstand (not covered). After the flower parade, the tour goes to the Keukenhof Gardens where you can spend the whole day. Can’t get enough of the flower parade? At 3.30am, you can still watch the flower parade from the road at Keukenhof or enjoy the peace and quiet at Keukenhof Gardens as the flower parade passes by. You decide when to take the shuttle bus back to Amsterdam.

Sassenheim – 11:50 pm [grandstand location]

The first covered grandstand of the Flower Parade is located in Sassenheim. Places on this grandstand must be booked online in advance.

The Sassenheim grandstand is exclusive to the special flower parade tours from Amsterdam. This tour departs from Amsterdam at 9.30 am. You will get a seat on the covered grandstand and after the flower parade, you will be taken to Keukenhof Gardens where you can enjoy the tulips all day. You decide at what time you take the shuttle bus back to Amsterdam.

Downtown Lisse – 3.05 pm [grandstand location]

Lisse is the town where you will find lots of tulip fields and of course Keukenhof Gardens. During the Flower Parade downtown Lisse is very populair. There is a Flower Parade market and there are artist performing. There will also be a Dutch tv broadcaster making reports about the Flower Parade.

If you want to see the Flower Parade in Lisse you will have to plan in advance. The roads to Lisse are mostly very crowded on parade day. So come early and combine your visit with sightseeing the tulip fields or a visit to Keukenhof Gardens.

Downtown Lisse is just a 10 minutes walk from Keukenhof Gardens. Follow the travel tips to Keukenhof Gardens for directions.

Keukenhof Gardens in Lisse – 3.45 pm

Photocredit: Keukenhof / Laurens Lindhout

The most populair spot to see the Flower Parade is the unique Keukenhof Boulevard in front of the entrance of Keukenhof Gardens. Its the most crowded day in the flower park so plan your day wisely. If you want to visit the gardens during Flower Parade day make sure to visit it early in the morning or after the Parade. Are you from Amsterdam? Then book the special shuttle bus in advance (incl. Keukenhof ticket).

Hillegom – 5:15 pm [grandstand location]

Hillegom is one of the oldest flower bulb villages and the flower parade arrives late in the afternoon. It is a cozy center and there is a grandstand where you can sit covered. It is necessary to reserve a seat in advance.

City centre of Haarlem – 9.30 pm

Haarlem is one of the great cities in Holland and close to Amsterdam. It’s also being referred as a small version of Amsterdam. All the beauty but less crowded. The Flower Parade ends in the city centre of Haarlem and the floats will stay in Haarlem on Sunday after Parade day. Haarlem is the perfect location for a weekend full of flowers.