Experience Center FloriWorld is the place to experience the flowers of the Netherlands all year round. Located next to the world’s largest flower auction near Amsterdam, you can fully immerse yourself between the physical and digital flowers.
This unique flower experience center from the creators of the Heineken Experience is opened in June 2020 and uses the latest technologies to give you the best flower experience in Holland.
Tulips, all year round.
Every spring, millions of people from all over the world come to watch the blooming tulips at Keukenhof Tulip Gardens and the blooming flower fields. Unfortunately, the tulips only bloom for a limited period of time. With this all new experience center you can be amazed by the flowers from Holland throughout the year.
FloriWorld allows you to discover and experience what flowers and plants do to you in your daily and social life and their effect on your health.
What is FloriWorld?
FloriWorld is an experience center where you can enjoy the flowers from Holland all year round. Using the latest techniques, you will be immersed in a unique flower experience. You will become part of a world of flowers using the latest technology. In addition to digital projections, FloriWorld also offers many real flowers and plants.
At the start of the experience, you can choose your favorite flower. For example the tulip. Then your favorite flower will be central to your experience. Different shows let you experience what flowers and plants do for you. There is an immersive room where you become completely part of the flower environment. By using a lot of projectors, flowers are projected on the environment and even on the visitors. This way you become part of the flowers in Holland.
Price tickets Experience Center
You can show your e-ticket at the entrance to FloriWorld to gain access. No need to print out your ticket. Your ticket will only be valid on your selected date and at your selected time. You will have to select your day and time while booking your tickets.
Reserve your ticket
To visit FloriWorld you will have to reserve your ticket online. Please check the availability and select the day and arrival time to book your ticket.
Opening hours FloriWorld
The experience center is open all year round. So you can also enjoy the flowers here in winter. FloriWorld is closed on Mondays.
- Monday – closed
- Tuesday – 10:00 am to 6:00 pm
- Wednesday – 10:00 am to 6:00 pm
- Thursday – 10:00 am to 6:00 pm
- Friday – 10:00 am to 6:00 pm
- Saturday – 10:00 am to 6:00 pm
- Sunday – 10:00 am to 6:00 pm
Last admission at 5:00 pm
- 1431 GM Aalsmeer
Are you planning to visit the best (flower) activities in Holland? Make sure to check out the most populair activities:
- Everything you want to know about Keukenhof Gardens
- Check out our information about the Flower Parade in Holland
- Our top sightseeing tours for exploring the flower fields
- Check out our hotel tips for visiting Keukenhof and the tulip fields
- Stay informed about the blooming of the flowers in Holland with our free Flower Forecast
- Want to experience the real thing? Visit a tulip farm in Holland
- See the best flower events during your visit to Holland? Check it out in our events calendar
- Visit the unique flower experience center all year round
- This flower attractions are open all year
- Our tips for the most populair tours in Amsterdam during your stay in Holland
- Get the most out of your visit with our tips for visiting Amsterdam
- Read more about the Tulip Festival Card